Start With Why
Several years ago my son, Shane, encouraged me to watch a TED talk by Simon Sinek. I have watched it a few times since then. I ask ‘why’ more often now. You may have heard about one of Mr. Sinek’s best-selling books, Start With Why: How Great Leaders Inspire Everyone to Take Action.
“I wanted the mission statement to resonate with both employees and those outside the organization and express our purpose in a way that inspires support and ongoing commitment.” —Glen Goldberg
Why do we, Four Seasons Garden Center and Custom Landscape Services, do what we do: Work 60-hour weeks, work in the bitter cold of winter? Through the cold dampness of spring, the heat of summer, through rain, the bugs, the poison ivy, and all Mother Nature throws at us? Examining the why questions lead me to want to rewrite our Mission Statement this past year.
I wanted the mission statement to resonate with both employees and those outside the organization and express our purpose in a way that inspires support and ongoing commitment. And so I set forward with the intention to set the company’s tone and express the essence of our goals.
As a result, we have posted the new mission statement throughout our building to remind the entire team why this company exists and the values that make the company successful. It is a guide to why we do what we do.
The Four Seasons Mission Statement
Collaboration. Innovation. Exceeding Expectations.
At the core of Four Seasons are these commitments:
- Four Seasons is committed to creating aesthetically pleasing, environmentally responsible landscapes that uniquely reflect the clients for whom they are made.
- The Four Seasons team delivers inspired landscape design, partnered with quality construction, and a high standard of client care. Our highly trained craftsmen will ensure that the landscape we create will provide exceptional beauty and value for years to come.
- We serve our clients with honesty, integrity, and hard work. We take great pride in our work because working with the landscape is a career and a passion for each of us. We love what we do and count on this to be reflected in the outdoor spaces we create.
- Most importantly, we are dedicated to long-term relationships with our customers through personal attention to every detail.
We are a community-focused, environmentally conscious design/build landscape company dedicated to innovative design, creative collaboration, and expert craftsmanship.
Why? Because there is a new challenge around every corner. Why? We enjoy that no day is ever the same as the last. Why? We know we are fortunate to have careers that let us pursue our passion.
This year we celebrate our 41st year of serving the community. We strive to provide the best possible service in our industry and are honored by the community’s response.
We thank you for your business, your trust, and your confidence.
